Not your ordinary print project…

With most of our orders, the process can be pretty  “cut and dry” (pun intended – you’ll get this later…), but sometimes our customers are looking for something that requires a little more thought and maybe even some experimenting.

Back story:  Our customer contacted us wanting a large run of blue shirts for a baptism service.  The shirts would be worn by the “baptizees” during the ceremony, so they needed a color that wasn’t too light that it would be see through when it got wet, yet not too dark blue either.  For the print, they were looking for an ink color that was slightly visible when the shirt was dry, but would really stand out when the shirt was wet.  “Is this doable?”  We were up to the challenge…always.

Once the shirt style and color was decided on (Bella+Canva Unisex Jersey Tee in Heather Aqua), we needed to talk print color and type.  We knew right a way a “tone on tone” color scheme would be the way to go, but should we go water base or plastisol?  Our initial thought was to go with a water base print so the shirt had a more comfortable feel even when it was wet, but one of our concerns with this type of print was that it would also change too much when wet and would not have the contrasting effect we looking for.  So, after more discussion and test runs, we decided that the best route would be to print this one in plastisol.  This way the water doesn’t affect the print color at all and the only “change” you do see is based on the background or shirt going from dry to wet.

The photo below is of the final test prints that we showed our customer – the dry shirt is on the right and the wet shirt, on the left.  For the print color, we went with Pantone 305.  You can see that the print is still easily visible on the dry shirt, but on the wet shirt, it really pops.  We were really happy with the results…but most importantly, the customer LOVED them.

Like I said earlier, this was not a typical “cut and dry” shirt order…you know, because the shirts were wet…(see what I did there?).  It definitely required a little more thought and attention on our part to make sure we achieved what our customer wanted.  This doesn’t take anything away from the easier orders – we always appreciate when our customers keep it simple, too!  Either way, every shirt that goes through our presses gets the same attention and detailed-eye it deserves.  This is what quality is all about!

Happy 2015 from ASG!

Well, the new year is already starting to off with a bang and we can’t wait to share about some of the prints we have coming up!

But for our first blog of 2015, we thought it would be cool to take a look back at some of our favorite moments of 2014.

Here are our top five (via our Instagram posts):

NickJoca

Nick and Joca joined the ASG team.

1966766_10153951513800099_1930158361_n

Damien (our graphic designer) came back to ASG.

NewDryerPress

We upgrated our conveyor dryer and automatic press.

Shop Updates

Revamped our logo, website and made some updates to the look of the shop.

10thPrint

Celebrated 10 years in the screen printing biz!

It was a great year!  Keep up with us on Instagram and Facebook to see what 2015 has in store!

 

Welcome to our new website!

Home page screen shot

We are so excited about the launch of our new website!  We thought it would be a fitting update on the eve of our 10th anniversary of printing commercially as ASG.  Along with our new website, we have added a new 8-color automatic press and a new natural gas conveyor dryer.  (We will be posting about our new equipment soon, but you can see some photos and videos now on Instagram and Facebook.)

We are grateful that ASG has been able to stay relevant and viable in our community.  We know it’s because we put all our focus into providing quality prints at affordable prices and we never miss a deadline.  These past ten years have been an amazing journey full of hard work, sacrifice and good times along the way.  We would like to thank our families, friends, employees and clients who have supported us through out our journey – we are still here because of you!  We are excited to see what the future has in store for us and we will be keeping you updated along the way!

Many, many, many thanks…Mike and Marissa